relentless.
iPhone & iPad · Coming soon

Stop drifting.
Start building
the life you
actually want.

Give your goals a place in your day. Connect a personal vision to the habits, tasks, and routines that support it, then return to what matters with guided daily practice.

1 system
Goals → habits → today
2 workouts
Mental Toughness · Mood Boost
Your why
Always close to your next step
Winna Home in dark mode, with a personal goal, daily tasks and guided workouts
Your why, close by
Daily actions, connected
37-day habit streak
Daily practiceVISION
Picture what matters
Mental Toughness workout
Bring it togetherPersonal Vision·Goals & Habits·Daily Actions·Guided Practice
The Premise

Drifting isn’t a character flaw.
It’s a missing system.

What drifting looks like

“Another year of good intentions. Goals you meant to start, habits that lasted a week, days that filled up with everyone else’s priorities.”

A life without a systemMost years.
What Winna is

“Name what you’re building. Break it into the habits and tasks that move it. Come back to what matters each day. Then go.”

A reason behind each small stepA few minutes, daily.
The Protocol

The Mental Toughness workout brings these four themes into a guided practice, with breathing pauses and time to return to your vision. A way to connect the goals you set with the day in front of you.

One workout.
Four themes. Daily.

Make it part of your dayGuided practice · at your own pace
The Foundation

Three things worth writing down.
In your own words.

PILLAR / 01

Identity

Choose who you want to become, in your own words. Connect those identities to habits so everyday actions have a meaning beyond checking a box.

“I am someone who finishes what they start.”
PILLAR / 02

Vision

Put the life you want into words. Guided onboarding helps you get started, and optional AI can help shape your vision on compatible devices. Your words remain yours to edit.

“I live each day rich in work that reflects my best effort.”
PILLAR / 03

Values

Name what matters to you. Keep your values alongside your vision, and give yourself something clear to return to when you choose a goal or your next step.

“Health. Family. Curiosity.”
Inside the app

Structure for the life you want.
One day at a time.

01 / HOME

Your day, connected.

Your reasons, your next steps, and a place to begin. Home brings your personal foundation and daily actions together, so a busy day can still make room for what matters.

Your why, within reachReturn to a goal, your vision, or a meaningful reminder
Tasks and habits for todaySee what needs your attention and take a useful next step
Two ways to practiceStart Mental Toughness or Mood Boost from Home
Winna Home with Your Why photos, a running task and the Mental Toughness and Mood Boost workouts
A reason behind your dayYour why + your next step
02 / DO

Small actions. A visible history.

Check off a habit, choose a task, and keep going. See the days you showed up, follow your streaks, and organize the actions that support your goals.

Habits with a historyDaily completions, calendar history and streaks you can look back on
Tasks with a next stepKeep your tasks together and connect them to a goal
Routines that fit your dayBring useful actions together into a repeatable practice
Winna Habits showing completed days and a 37-day walking streak
37-day habit streakExample habit history
WIDGETS & SHORTCUTS

Your next step. Within reach.

Keep your habits and tasks on your Home Screen. See what matters, celebrate your streaks, and check things off in the moment.

A little progress, right hereCheck off habits and tasks directly from a widget
Keep the bigger picture closeChoose widgets for your goals or your vision and today's action
Works with Siri & Shortcuts

Log a habit. Add a task. Start a workout.

“Add a task in Winna.”Or make Winna part of a shortcut you already use.
Winna's dark Daily Habits and Today's Tasks widgets on the iPhone Home Screen, with streaks and completion buttons
Small actions. Less friction.Habits and tasks on your Home Screen
03 / ACHIEVE

Goals that mean something.

A first 10K. A song you want to play. Set a goal, connect the habits and tasks that support it, and keep the reason you started close in Your Why.

Goals connected to daily actionLink habits, tasks and routines to the things you want to build
Your Why, in words and imagesSave personal notes, quotes, photos and video links
Milestones along the wayBreak a goal into smaller checkpoints with Winna Pro
Winna Goals with a first 10K running goal and a piano goal
Make it personalA first 10K. A first song.
04 / MENTAL TOUGHNESS

Return to your vision.

Make space for the person you want to become. Revisit your identities, follow the breathing guide, read your vision and reconnect with your daily commitment.

A practice built around youYour saved vision and selected identities, brought into the workout
A vision you can refineCompare an AI-assisted revision with your original, then choose what to keep with Pro
Listen in a voice you choosePro personal narration reads your vision and reflections aloud; generation allowances apply

AI text features need compatible hardware and available Apple Intelligence. Personal narration uses an online audio service.

The personal vision step in Winna's Mental Toughness workout
Your words. Your direction.The vision step in Mental Toughness
05 / MOOD BOOST

A little room to reset.

Pause for a short guided practice. Notice something you are grateful for, try the Power of a Smile, follow a breathing rhythm, and make space for positive affirmations.

Power of a SmileA simple, guided moment to try for yourself
Gratitude and affirmationsPrompts to bring something positive into your attention
Guided breathingFollow the on-screen rhythm at your own pace
Power of a Smile in Winna Mood Boost, with guided prompts and a Keep Smiling button
Power of a SmileA moment inside Mood Boost
MADE FOR YOUR SCREEN

A little more room to see it.

Unfold your iPhone Duo or settle in with iPad. Give your goals, Your Why, and linked actions room to sit side by side. iCloud keeps your plans in sync when you use the same Apple Account.

Winna on iPad in landscape with top tabs, two goals, Your Why photos, milestones and linked tasks and habits

iPad · landscape

Real app screens with example goals and habit history. Some features shown require Winna Pro.

“

Give your day a direction.
Give your goals a next step.

— The idea behind Winna
Built with intention

Four principles, non-negotiable.

Privacy first

Keep personal content on your device and sync through your own iCloud account. Online features explain what they send before you use them.

Start with your words

Write your own vision and choose your values. Optional AI can help you shape the words; you decide what to keep.

Room in a real day

Return to a short guided practice when it fits. Your goals and next steps are there when you come back.

Identity into action

Connect who you want to become with something you can do today. A completed habit is one small way to put those words into practice.

Free & Winna Pro

Start with what matters.
Go further when you’re ready.

Feature
Free
Winna Pro
Active goals & habits
Up to 3 of each
Unlimited
Task projects
1 project
Unlimited projects
Personal foundation & workouts
Included
Included
Goal milestones & recurring tasks
—
Included
Your Why
Notes, quotes, photos & video links
Included
Habit insights
Completions & streaks
Advanced analytics
AI text generation
Initial onboarding
Plus vision refinement*
Personal narration
—
Included, with allowances*

* AI text generation depends on compatible hardware, supported language, and Apple Intelligence readiness. Personal narration requires internet access and has generation allowances and service limits. Pro is an optional auto-renewable subscription; pricing and any introductory offer appear before purchase. See the terms.

Still thinking?

Answers to the real questions.

Bring your goals, habits, tasks and personal vision together. Set a goal, connect the actions that support it, and use Mental Toughness or Mood Boost for a guided daily practice. Winna is a personal development app, not a mental health treatment.

Winna

Stop drifting.
Start building.

Coming to iPhone and iPad. Leave your email and we’ll let you know when Winna is ready to download.

Privacy-first A few minutes a day Goals, habits & tasks in one place Start with the free plan